Sumeru Managing Director Jason Babcoke, explains the art and science of product marketing, the value of brand advocates, and why a founder-friendly investor is more than just a passive investor.
Today, Sumeru Managing Director Jason Babcoke, explains the art and science of product marketing, the value of brand advocates, and why a founder-friendly investor is more than just a passive investor.
Jason is a Managing Director focused on the firm’s software investments and sits on the investment committee. Prior to co-founding Sumeru Equity Partners, he was a principal at Silver Lake Sumeru, the middle market investment strategy of Silver Lake and predecessor fund of Sumeru Equity Partners.
Jason has more than 15 years of technology investing and operating experience. As an operator, Jason was the Director of Engineering for Angstron Systems, a venture-backed startup he helped lead to a successful acquisition and he holds six issued patents. As an investor, Jason focuses on business-oriented software with investments including Talend (IPO – NASDAQ:TLND), Blackline (IPO – NASDAQ:BL), Buildium (Acquired), Snow Software, Criteria, Tasktop, and Loopio.
-- Our host Mark Healy is a writer, creator, and podcast producer. He is the VP of Content at Ceros, a software platform for interactive design, and one of Sumeru’s portfolio partners.
Mark Healy is a writer, creator, and podcast producer. He is the VP of Content at Ceros, a software platform for interactive design, and one of Sumeru’s portfolio partners.
View episodes
Jason is a Managing Director focused on the firm’s software investments and sits on the investment committee. Prior to co-founding Sumeru Equity Partners, he was a principal at Silver Lake Sumeru, the middle market investment strategy of Silver Lake and predecessor fund of Sumeru Equity Partners.
View episodesGet new episodes of Scaling with Sumeru automatically
